Does Rolex, Mercedes, St. Regis, or any high end luxury product or company need grass roots marketing? Millions and millions of dollars are spent promoting and advertising upper scale products, mainly to the consumer that can afford such products. So why would an upper end ski resort like MauiSkiBus and support MauiSkiBus, not once, not twice, but an invitation for a third visit?
Exposure. Social media posts. Photos shared. A smile from employees and guests. Positive water cooler talk. Giggles and comments. Part of the three rings of a great business success of companies continuing to improve on past successes. THE Deer Valley is one of the most respected names in the ski resort world and Emily, Ryan, and Coleen in the marketing department love MauiSkiBus, with a third invitation to visit.
MauiSkiBus arrived early to ski a resort made up of three mountains that support three more mountains and Franklin was a hit with the lot attendants. Israel Kamakawiwiole, RIP, one of THE most respected Hawaiian singers, entertained employees, as they briskly walked into Deer Valley, on MauiSkiBus’s outdoor speakers. Ryan shared gifts and his own cheerfulness, while MauiSkiBusSteve, local resident and Deer Valley mountain lover, Larra Murdock, and himself, enjoyed a custom prepared morning breakfast, in the Deer Valley Olympic room.
There is no doubt that Deer Valley attracts the upper end crowd that desires an upper end ski resort. Especially at the world famous Sundance Film Festival. Hollywood is everywhere here, as the St. Regis Deer Valley is sold out, rooms over $2000 nightly. MauiSkiBus sits softly parked below the St. Regis, expensive eyes peering down to the tropical yellow bus, amidst a sea of autos. Deer Valley does not set itself above the average consumer, Deer Valley cherishes all that desire to visit. A great future business model for a ski resort that has a past great reputation.