Success in business, a great product, a consumer demand, timing, reputation, and marketing. What keeps success? All of the previous. MauiSkiBus worked with nearly 100 different marketing departments during the success of skiing 104 different ski resorts during the 2012 season. Vail/Beaver Creek marketing department receives an A+ from MauiSkiBus. This is one of the components of the success of Vail Associates. Even as an elite resort that Beaver Creek is, Jen Brown and Ashley Smith were on it as far as follow-up communication with MauiSkiBus and the tropical ski bum that dreamed up this idea. MauiSkiBus is more a grass roots marketing exposure for Beaver Creek, does not have a skiing reputation like Lindsay Vonn or Ted Ligety, or is not an expensive fancy dancy winter RV vehicle.
What MauiSkiBus2 does have is an exposure to the average masses that may wonder what that yellow bus with Hawaii license plates is doing in the ski country. One does not have to be an elite skier, have a huge wallet, or feel intimidated to visit and ski Beaver Creek. Yes, there are numerous $10,000,000 plus homes the dot the Beaver Creek Village, many vacant through much of the year. With the Epic Pass that Vail/Beaver Creek offers, a skiing day at Beaver Creek can be attained by those masses that see MauiSkiBus driving from resort to resort.
The FIS Alpine World Championships will arrive again to the Beaver Creek mountain in Feb 2015. Over 700 world class athletes, many from the past Olympics, ones that dream of future Olympics, will be in the Vail Valley, mainly at Beaver Creek. There is a reason the Beaver Creek has held this event for the third time. Beaver Creek is an experience, a class act, and the marketing department is rated an A+ by MauiSkiBus2.